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Appnexus Inc patents


Recent patent applications related to Appnexus Inc. Appnexus Inc is listed as an Agent/Assignee. Note: Appnexus Inc may have other listings under different names/spellings. We're not affiliated with Appnexus Inc, we're just tracking patents.

ARCHIVE: New 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 | Company Directory "A" | Appnexus Inc-related inventors


 new patent  Dynamic relocation of graphical digital content

Techniques are disclosed for advantageously relocating graphical digital content on a screen of a client device. The technique can include displaying a dynamic content at a particular location on the screen of a client device (e.g., inline with an article displayed on a webpage). ... Appnexus Inc

Viewable exchange pipeline architecture

A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. A call for visual information to be provided to the user application is received at the transaction bus from a user application executing on a client device. ... Appnexus Inc

Online ad auction based on predicted ad space view-ability

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving a notification of an ad space, the ad space being for presentation in a user interface of an application executing on a client device, sending, to the client device, instructions configured to be executed by the client device for determining view-ability data of the ad space, the view-ability data comprising whether the ad space is within a viewport of the user interface, receiving, from the client device, the view-ability data as determined by the instructions at a first time instance, calculating a predicted view-ability that the ad space is positioned within the viewport at a second time instance after the first time instance, and sending, to a plurality of bidders, a bid request for bidding on an auction of the ad space, the bid request comprising the predicted view-ability.. . ... Appnexus Inc

Network-based systems and methods for defining and managing multi-dimensional, advertising impression inventory

A method for representing and managing an inventory of overlapping multi-dimensional items such as advertising or ad impressions. The method uses an inventory management module to generate unique segment identifiers for sets of inventory items by processing descriptions of the sets of impressions including defining criteria. ... Appnexus Inc

Systems and methods for real-time structured object data aggregation and control loop feedback

Systems and methods for real-time message processing and control loop feedback are described. A stream processing system includes (i) a publish/subscribe and message queueing subsystem and (ii) an execution subsystem. ... Appnexus Inc

Systems and methods for reducing digital video latency

Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.. ... Appnexus Inc

Systems and methods for pixel-based watermarking

Systems and methods for pixel-based watermarking are disclosed. An online advertising platform, at a first time, receives information identifying a creative that is associated with an advertiser or publisher, and associates a unique identifier with the creative. ... Appnexus Inc

Systems and techniques for allocating ad space inventory

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving bidder data identifying bidders for an instance of an advertising space and price data corresponding to prices offered by the bidders for the advertising space instance, identifying, based on the bidder data, line items matching the bidders, wherein the line items include dynamically alterable parameters, determining, based on the price data, values of the dynamically alterable parameters, selecting a line item from a plurality of line items, wherein the plurality of line items includes the identified line items, and wherein the selection of the line item is based on the values of the dynamically alterable parameters of the identified line items, obtaining creative data corresponding to the selected line item, and transmitting the creative data, wherein the creative data represent a creative compatible with the instance of the advertising space.. . ... Appnexus Inc








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