Real Time Touch



new TOP 200 Companies filing patents this week

new Companies with the Most Patent Filings (2010+)




Real Time Touch

Pubmatic Inc patents


Recent patent applications related to Pubmatic Inc. Pubmatic Inc is listed as an Agent/Assignee. Note: Pubmatic Inc may have other listings under different names/spellings. We're not affiliated with Pubmatic Inc, we're just tracking patents.

ARCHIVE: New 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 | Company Directory "P" | Pubmatic Inc-related inventors


Online advertising e-cpm goal with improved fill rate

Ad segments on a web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. ... Pubmatic Inc

Online advertising campaign controller to orchestrate allocation of ads

Ad segments on a web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The ads include those served by publisher ad server and also real time bidding. ... Pubmatic Inc

Granular control application for delivering online advertising

Ad segments on a web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. ... Pubmatic Inc

Segment-based floors for use in online ad auctioning techniques

Various aspects described herein are directed to different techniques for enabling ad server systems to dynamically determine minimum floor prices for individual incoming impressions, in which the determination of the minimum floor value for a given incoming impression may be based upon the value(s) of specifically identified impression parameters associated with that particular impression. Additional aspects are directed to various feedback techniques for measuring the effectiveness of the various entity-based and/or segment-based floors, and for dynamically adjusting various floor computation parameter values based on measured floor metrics and heuristics.. ... Pubmatic Inc

Intelligent ad auction and sla compliance techniques

Various types of intelligent ad auction and response latency timeout compliance techniques are described which may be implemented at advertising service provider systems and ad servers for intelligently handling ad requests in online and mobile electronic data networks.. . ... Pubmatic Inc

Ad serving and intelligent impression throttling techniques implemented in electronic data networks

Various aspects are disclosed for enabling an advertising server to improve profitability by selectively and dynamically discriminating between the various ad server resources which are to be allocated towards servicing different incoming impressions. The ad server may be configured or designed to dynamically evaluate the parameters of each incoming impressions in order to assess the likelihood of that incoming impression being successfully filled by demand partners and/or advertising networks. ... Pubmatic Inc








ARCHIVE: New 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009



###

This listing is an abstract for educational and research purposes is only meant as a recent sample of applications filed, not a comprehensive history. Freshpatents.com is not affiliated or associated with Pubmatic Inc in any way and there may be associated servicemarks. This data is also published to the public by the USPTO and available for free on their website. Note that there may be alternative spellings for Pubmatic Inc with additional patents listed. Browse our Agent directory for other possible listings. Page by FreshPatents.com

###