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Rentrak Corporation patents


Recent patent applications related to Rentrak Corporation. Rentrak Corporation is listed as an Agent/Assignee. Note: Rentrak Corporation may have other listings under different names/spellings. We're not affiliated with Rentrak Corporation, we're just tracking patents.

ARCHIVE: New 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 | Company Directory "R" | Rentrak Corporation-related inventors


Systems and methods for measuring consumption of entertainment commodities

Systems and methods for measuring consumption of entertainment commodities distributed through at least two distribution channels by at least one distribution network operator to one or more media receivers. The methods include collecting consumption data from at least one distribution network operator. ... Rentrak Corporation

System and methods for analyzing content engagement in conjunction with social media

Various embodiments disclose a system and methods for media content analysis based at least in part upon social media data. In some embodiments, a computer system may determine a viewership associated with a selected piece of televised content such as a television show or advertisement. ... Rentrak Corporation

Systems and method for analyzing advertisement pods

Systems and methods for analyzing viewing behavior of users viewing video content and advertisements are provided. A system may periodically or continuously receive tune data reflecting the viewing behavior of users, analyze the viewing behavior to determine a location and time period of advertisement blocks in a viewed segment, and determine parameters reflecting a comparison between a number of viewers that viewed the advertisement blocks and a number of viewers that viewed non-advertised content. ... Rentrak Corporation

Systems and methods for calibrating user and consumer data

Methods and systems are provided herein for calibrating subject data based on reference data, so that the calibrated subject data more closely represents a target population. The methods and systems include partitioning a reference data set into a plurality of reference data partitions using a data partitioning scheme, each reference data partition associated with a characteristic; and partitioning a subject data set into a plurality of subject data partitions using the data partitioning scheme, each subject data partition associated with a characteristic that corresponds to the characteristic associated with a reference data partition of the plurality of reference data partitions; identifying a variable present in the reference data set that is not present in the subject data set; and calculating a value of the variable for each reference data partition based on a rate of occurrence of the variable in each reference data partition.. ... Rentrak Corporation








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